Generating Sales

Manufacturer's challenges

Undeveloped market: Medical devices care has multiple gaps and low coverage

Lack of focus: Small markets such as EE may get lack of focus

Poor span of coverage: Sales managers are assigned 30-40 companies in 10-12 markets on average

Scattered distribution: The selection of distributors to represent a manufacturer in a country may not be optimal

Under capacity in Exports: Export departments running homologation across 50-70 markets may not be on-time

Lower prices: High-end segment products suffer from lower margins.

We envision a number of challenges on East European markets:

Distributor's challenges

Lack of focus: Smaller markets usually are not in focus of manufacturers

Lack of manager's time: An account manager with 30-40 clients on average may not address issues timely

Misfit of T&C to the local market: Prices and commercial terms and conditions are not adjusted to the local market

Misaligned country governance: Channels, brands and prices are not aligned within the market

Delays in launches: Bottlenecks in homologation create delays on smaller markets

Lack of educational support: High-end segment products suffer with lower margins

On the other hand we see distributors' are also challenged:

MANUFACTURER'S

We also meet distributor's requirements such as

• lack of focus from producers

• lack of manager's time

• misfit of T&C to the local specifics

• misaligned governance

• delays in launches

• lack of educational support

DISTRIBUTORS

We address manufacturer's challenges across smaller East European markets, such as

• low level of development

• lack of focus and attention

• poor span of coverage

• scattered distribution

• under capacity in exports

• lower prices and margins

We are bridging the gap

Sales Bridge generates your sales by leveraging extensive distributor's network and deep market knowledge across East Europe